Undisguised is the desire for something honest and uplifting, truthfully representing women and positively celebrating body image diversity. We encourage confidence and ability for one to embody harmony from within.
Founded by Jasmine Elkhouri in 2021, who was raised by a traditional & conservative ethnic family of middle eastern descent. Jasmine set out challenging taboos of her world, drawing inspiration from the alluring appeal to the intimate psyche of a women’s body and empowering presence that evokes confidence.
“A women’s body is art, each unique & beautiful.”
Undisguised is a representation of you in your natural form, we hope to accentuate and celebrate you as raw and intimately as possible.
Protecting our women for generations is why love heart charms are an integral part of our brand identity. They symbolise you, to love yourself each time you wear your undisguised intimates. You are beautiful, you are at peace with yourself. The charm also represents the fierce women, who are treated with love and respect, that sew our garments together.
We love cliché, we love our women, this is our passion.
We hope to use this platform to educate and bring awareness to the issues surrounding the textile industry. Working with sustainable fibres, partnering with ethical factories, and giving back to our people and planet. From sketch to garment, each design is consciously & sustainably curated.
Together we’re on a delicate journey towards better.
It’s in our nature to strip down. Our materials are natural, our ethics are conscious, and our underwear is uncomplicated. Made for real bodies with a focus on raw beauty.